Apple - iPad in Business - Profiles - Standard Chartered

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Standard Chartered Bank is an international bank with 1800 branches on six continents, dozens of recent industry awards, and steadily increasing profits through organic growth and acquisitions. iPhone and iPad provide a perfect platform to expand the bank’s mobile services, both internally and to its increasingly tech-savvy customers.

In the wake of the 2009 global financial crisis, Standard Chartered Bank immediately set to work reinforcing customer relationships. “As a leader in the industry, we needed to regain customer confidence,” says Mary Huen, Head of Consumer Banking in Hong Kong. “And rebuilding that confidence is not about just pushing products and services — it’s about using the best technology to foster deep, longstanding relationships with our customers. It’s about helping them manage their money better.”

iPad and iPhone enable the bank to forge new customer connections and strengthen existing bonds. “With iPhone and iPad, we’re really looking at the next generation of banking,” says Todd Schofield, Global Head of Enterprise Mobility at Standard Chartered Bank. “Managing our customers’ money is a responsibility we take very seriously, and our mobile services reflect that.”

Global and Mobile

With a particular focus on Asia, Africa, and the Middle East, Standard Chartered sees immense potential to expand its mobile banking services among its increasingly tech-savvy customers. For consumers, the bank has developed Breeze, a suite of mobile banking and lifestyle applications. Corporate customers use the bank’s Sraight2Bank platform, which includes a mobile authorization app that gives corporate treasurers better control over transactions.

Internally, Standard Chartered has already deployed thousands of iPhones to employees worldwide. “For us, the obvious choice was iPhone,” says Jan Verplancke, Group CIO, Standard Chartered Bank. “iPhone creates an environment that’s easy. You can tap into the mobile world and bring applications to people on the go.”

The bank is also rapidly expanding its internal iPad usage to help personalize customer service and simplify everyday business activities. “Standard Chartered is at the forefront of innovation,” Huen says. “iPad helps us innovate by improving the way we interact with customers and provide services. Now we can be with our customers wherever they want to be in the branch.”

Banking on Internal Apps

As one of the first and largest corporate banks to standardize on the iPhone, Standard Chartered Bank has developed more than a dozen in-house iPhone apps, which qualified employees can download from an internal app store, the Standard Chartered App Centre. These custom-built apps streamline internal processes, securely transmit financial data, improve communication between customers and banking staff, and even tap into back-end systems such as PeopleSoft and SharePoint for management approvals and collaboration.

Apple - iPad in Business - Profiles - Standard Chartered