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Whitmore runs CDKitchen out of her Austin, Texas, home with husband Brent. She started the website as a hobby in 1995 and named it after her 100-pound Dalmatian, Chili Dog. With Google's help, the mom-and-pop shop grew into one of the most popular cooking sites on the Web.
But traffic to CDKitchen, which features free recipes and cooking columns, plunged 39 percent on Feb. 24, knocking it "into the abyss," Whitmore said. That's when Google, which delivers 70 percent of the site's traffic, made a major change to how search results are ranked.
Google won plaudits for promoting original research and analysis and banishing pages littered with second-rate content or overloaded with advertising. But the revision to its secret mathematical formula that determines the best answers to a searcher's query also caused an uproar as hundreds of sites complained to Google that they had been unfairly lumped in with "content farms," which churn out articles with little useful information to drive more traffic to their sites.
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