segunda-feira, 18 de abril de 2011

Publicis Groupe Takes Majority Stake in Brazil’s Andreoli MS&L



Publicis Groupe Takes Majority Stake in Brazil’s Andreoli MS&L

Data:16/12/2010 @ 05:00
Fonte:Business Wire
Ativo:Publicis Groupe (PUB)
Cotação: 0.054 0.0 (0.00%) @ 00:50
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Regulatory News:
Publicis Groupe (Paris:PUB) today announced it has taken a majority stake in Andreoli MS&L, one of Brazil’s top 5 full-service PR agencies. Part-owned by Publicis Groupe since 2001, the agency will be renamed Andreoli MSL Brasil, and will continue to align under MSLGROUP, Publicis Groupe’s leading specialty communications, PR and events network.
Founded in 1993 by Paulo Andreoli, Andreoli MSL Brasil employs 45 communications specialists. The agency provides consumer PR, corporate communications strategy, public affairs and crisis management for major clients including Sodexo, Hydro, OHL, BlackRock, Danone, Royal Bank of Scotland and Louis Dreyfus. As well as being a leading player in Brazil’s dynamic communications market, São Paulo-based Andreoli MSL Brasil will now also be a flagship hub agency for MSLGROUP’s network of 14 affiliated agencies across Latin America and Central America, with Paulo Andreoli at the helm of those businesses. Following the increase to majority ownership, Paulo Andreoli will report to Jim Tsokanos, President of MSLGROUP Americas.
Publicis Groupe Takes Majority Stake in Brazil’s Andreoli MS&L

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